Category: Popular

Description for Effective Strategies 1 For B2B marketers, native advertising can be a powerful tool for reaching potential customers. 25% more people look at native ads than banner ads, with an 18% lift in intent to buy. Not only that, but the average consumer has 2x more brand recall with native ads than banner ads, and spend 308x more time on the ad. Creating an effective native ad is more complicated than making a banner ad, though. You have to make good content, ensure that it fits seamlessly into its environment, and target the right people. Read on for how B2B marketers can make native advertising work for them.